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Specialist in:
Website Strategy
Getting to know Lisa
I’ve always enjoyed understanding what makes businesses successful and how a great website can become one of their most valuable assets. While some people focus on design or development, I’m most interested in the bigger picture—how a website fits into a company’s goals, attracts the right audience, and supports long-term growth.
I love working closely with businesses to understand their challenges, opportunities, and ambitions. Every business has a unique story, and I enjoy helping shape digital strategies that turn websites into effective tools for generating leads, building trust, and driving results.
Outside of work, I enjoy spending time with family and friends, exploring new places, keeping up with business and marketing trends, and finding inspiration from successful brands and customer experiences.
Work History
My background spans digital marketing, website planning, and business strategy, giving me a strong understanding of how websites contribute to overall business success. Throughout my career, I’ve worked with organisations across a range of industries, helping them identify opportunities to improve their online presence and better connect with their customers.
I specialise in understanding user journeys, website performance, content planning, and conversion-focused strategies. Rather than simply creating websites, I enjoy helping businesses build digital platforms that support their goals and provide measurable value.
At Swarming Bee Web Design, I work closely with clients and our creative team to ensure every website is built with a clear purpose, a defined strategy, and a focus on achieving results.
What’s your favourite thing about working at Swarming Bee Web Design?
Helping businesses turn ideas into successful digital strategies. I enjoy getting to know our clients, understanding what makes their business unique, and creating a roadmap that helps them achieve their objectives online. Seeing a project develop from an initial concept into a successful website is incredibly rewarding.
Likes
- Website strategy
- Business growth
- Customer experience
- Problem solving
- Planning and organisation
- Seeing clients succeed
Dislikes
- Websites without a clear purpose
- Poor user journeys
- Wasted opportunities
- Confusing navigation
- Missed conversion opportunities
- “We’ve always done it that way”